Balconette bras

The balconette bra is designed to provide about 50 - 75% coverage of the full cup style and the straps are set wider apart. The seams on the balconette are designed to lift your breasts upward without enhancing your cleavage, giving you a very upfront shape. The Balconette creates wonderful uplift and cleavage with a sexier more luxurious look, making it a bra that's really meant to be seen. It's suitable for wearing under most clothes.

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Full cup bras

Full cup bras are ideal for larger breast sizes. The full cup encloses the entire breast giving excellent support which is important to help maintain shape and fullness. These bras are often constructed using three sections of material to give you better weight distribution and shaping. The shoulder straps are usually lined up with the centre of the cup so that the weight of the bust is supported evenly. This positioning and central pull helps to prevent the straps from slipping off sloping shoulders. It's hard to beat a full cup bra for day long comfort and support.

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Full figure bras

Full figure bras are for larger women and they often have wide cushioned straps, foam lining or fibrefill padding, and closures with three or four rows of hooks and eyes. Full-figure bras provide greater support than petite or average bras. The most common mistake made by full-figured women is buying a bra with cups that are too small and then compensating by going up to a band size that's too big for them.

It's an understandable mistake as many bra styles don't come in larger cup sizes. Another problem is that many women fall foul to the tremendous pressure of the media to have smaller figures. Every woman needs to wear a bra that fits 'their' body and a smaller cup size isn't going to make anyone's breasts any smaller, whereas a properly fitted bra will at least be comfortable. Full figure bras can be ideal.

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Maternity bras

Maternity Bras are worn by pregnant women as they are designed to help give as much support as possible while the breasts grow during pregnancy. Breast size and rib cage size tend to increase during pregnancy so it's likely that you'll need to buy several bras throughout pregnancy.

The most important aspects of a maternity bra is larger breast coverage to provide better support and more back hooks to allow for adjustment with a changing rib cage size. Whilst these are practical considerations, maternity bras are available in a variety of fashionable designs using different colours and styles.

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Moulded /Contoured bras

Molded bras can give you a smooth line under clothes. This is achieved through the seamless cups which are molded to fit the shape of the breast. The cups are rigid enough to keep their shape when you're not wearing the bra, but should still give a natural look by mirroring the natural shape of a woman, for shape and comfort. Molded bras are generally unlined and may be either soft cup or underwire.

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Plunge bras

Plunge bras are distinguished by the part of the band that joins the cups. If it is below nipple level, then it's a plunge bra. These bras are ideal for wearing under low-cut tops and many plunge bras are padded to push your breasts together to maximise cleavage. The plunge bra won't give you the support and security you might normally want, but sometimes the WOW factor is worth the sacrifice for that special occasion.

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Push-up bras

Push-up bras help create the appearance of increased cleavage using angled cups which tend to have underwires. They will give you a fuller looking bust and great cleavage, with or without the help of padding. Padding is usually in the form of inserts (sometimes called chicken fillets) that fit into a pocket on the inside of each cup.

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Seamless bras

Seamless bras have no seams on the cups and come with or without underwires. They have molded cups giving a smooth and transparent look to sheer or tight clothing and are very elegant in style and fit. Seamless bras are great for wearing with evening wear that needs a more elegant look and day wear that needs to have a clean smooth look.

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Soft cup bras

Soft cup bras have no underwires and therefore offer greater comfort. With today's clever designs such as criss-cross frames and inner under-cup slings, soft cup bras still offer good support. Some give light to moderate support for petite to average figures whereas others provide full support.

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Strapless bras

Strapless bras maintain shaping and control without the use of straps. The bras stays in place by using some unique design features including fibrefill lining for shaping, narrow gripper elastics, side stays, and wider backs for better anchoring. The underwire versions add more shaping.

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T-shirt bras

T-shirt bras are designed to appear invisible under even the thinnest of fabrics. They are usually seamless, so they're smooth under clingy clothes. They are either lined with sleek foam or lightly padded with polyfill, which prevents embarrassing show-through.

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Sports Bra

Sports bras are designed to give extra support where needed for when you are exercising. Sturdier than your typical bra, they are constructed to minimize movement, alleviate discomfort and reduce potential damage to chest ligaments.

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